Shark Week

Art Direction, Design, Animation

For Shark Week, Discovery brought in comedian Jordan Carlos to bring important shark facts to the masses. We were tasked with creating a social media campaign providing a high-tech graphical treatment for the delivery of important shark knowledge. We created three separate 20-second animated spots.

As art director, I kicked off the project with the creative director. My responsibilities included being on client calls and developing the design and animation style for the entire project. When we began production, I put together the logistics of the team and directed two animators and one illustrator. I was on this project from beginning to delivery.

Project produced at We Are Royale
Client: Discovery